Thursday 9 May 2013

Neville Brody (Research Task 1)


Neville Brody is perhaps the best known graphic designer of his generation. He studied graphic design at the London College of Printing and first made his way into the public eye through his record cover designs and his involvement in the British independent music scene in the early 1980s.


As the Art Director of Fetish he began experimenting with the beginnings of a new visual language that consisted of a mixture of visual and architectural 
elements. Later he was able to put these ideas into practice and to set new 
precedents through the innovative styling of The Face magazine (1981-1986).





Brody also won over much of the  public through his highly innovative ideas on incorporating and combining 
typefaces into design. Later on he took this a step further and began   designing his own typefaces, 
therefore opening the way for the advent of digital type design.


It was his work on magazines that firmly established his reputation as one of the world’s leading graphic designers. In
particular, his artistic contribution to The Face completely revolutionised the way in which designers and readers approach the medium. Though Brody rejected all commercialisation of his graphic style, his unique designs soon became much-imitated models for magazines, advertising and consumer-oriented graphics of the eighties.




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